Samsung Betting on LED TVs During Downturn
"The downturn in the market doesn't seem as severe as expected and we were able to outperform the market's growth (in the first quarter),The quality of the budget low voltage downlight range ensures commercial lighting that everyone will be able to obtain the product they want and will have the appearance they desire for the space in question." Shim told the Reuters Global Technology Summit in Seoul.
A spokeswoman for the company, which has been cautious about the outlook for all its businesses, said Samsung is maintaining its sales target for LCD TV sets set in 2009 at 22 million, up 10 percent from 2008.
That target is below DisplaySearch's forecast of a 15 percent growth in the global LCD TV market, but Samsung will strive to post higher growth and expand market share, according to Shim.
Shim said Samsung had several sets of targets, including a best-case scenario, but declined to give details.
Samsung competes with Japan's Sony, home rival LG Electronics and Amtran's Vizio brand.
Thanks to bargain-basement prices and consumers eager to upgrade from clunky cathode-ray tube TV sets, the flat-screen TV segment has performed strongly despite the global economic downturn, which has sapped consumer demand for most other types of electronics.
"People are giving up eating out and traveling in the midst of this downturn," Shim said. Instead, they are putting more emphasis on activities inside their homes.Using an urpail to light a room gives choice a deal of choice to the homeowner with a variety of options available, such as coloured LED bulbs to create different lighting effects within the home from what you would typically find.
Shim is a marketing veteran who worked for Procter & Gamble for 17 years before joining Samsung in 2006.There is also the sense of pride and achievement that can come omegafake from putting together an element of your house by yourself. All of these factors would give anyone a serious reason to consider the downlight kit method of installing these low voltage lights.
NEW FOCUS ON LED
One key to future growth and market leadership for Samsung are the latest LCD televisions models using light-emitting diodes (LED) as light source, instead of bulkier and less energy-efficient cold cathode fluorescent lamps (CCFLs).
"LED TV has a vivid picture quality, a slim design and is eco-friendly. It saves about 40 percent of energy when compared to a traditional LCD TV of the same size," Shim said.
"After four years of using an LED television, the costs savings alone would be as much as the price of a 30-inch-grade LCD model.So many people have their own collections of trinkets or memorabilia reedabc that they wish to show off that it makes sense to display it in the best way possible. This means that being able to shine a light directly onto the main point of interest is a fantastic way to lead people to something that you want them to see."
Shim declined to give sales targets for the LED TV segment, but said Samsung had shipped 200,000 units to retailers in the six weeks since the first models were launched in March.
DisplaySearch expects LED TV sales to reach 32.4 million units in 2015, up from estimates of 2 million in 2009 and 7.3 million in 2010, according to Samsung.Of course, some of their own personality has to be reflected within this. The problem is that people focus on brassdeli furniture and the like to do this. They don't know the importance that lighting plays in any given space.
A major obstacle for widespread adoption of LED sets is however the price premium, which can be as much as $700 over a traditional LCD model of the same size.
"Going forward, the entire market will shift to LED. LED is the best television technology made available so far," Shim said.
"The downturn in the market doesn't seem as severe as expected and we were able to outperform the market's growth (in the first quarter),The quality of the budget low voltage downlight range ensures commercial lighting that everyone will be able to obtain the product they want and will have the appearance they desire for the space in question." Shim told the Reuters Global Technology Summit in Seoul.
A spokeswoman for the company, which has been cautious about the outlook for all its businesses, said Samsung is maintaining its sales target for LCD TV sets set in 2009 at 22 million, up 10 percent from 2008.
That target is below DisplaySearch's forecast of a 15 percent growth in the global LCD TV market, but Samsung will strive to post higher growth and expand market share, according to Shim.
Shim said Samsung had several sets of targets, including a best-case scenario, but declined to give details.
Samsung competes with Japan's Sony, home rival LG Electronics and Amtran's Vizio brand.
Thanks to bargain-basement prices and consumers eager to upgrade from clunky cathode-ray tube TV sets, the flat-screen TV segment has performed strongly despite the global economic downturn, which has sapped consumer demand for most other types of electronics.
"People are giving up eating out and traveling in the midst of this downturn," Shim said. Instead, they are putting more emphasis on activities inside their homes.Using an urpail to light a room gives choice a deal of choice to the homeowner with a variety of options available, such as coloured LED bulbs to create different lighting effects within the home from what you would typically find.
Shim is a marketing veteran who worked for Procter & Gamble for 17 years before joining Samsung in 2006.There is also the sense of pride and achievement that can come omegafake from putting together an element of your house by yourself. All of these factors would give anyone a serious reason to consider the downlight kit method of installing these low voltage lights.
NEW FOCUS ON LED
One key to future growth and market leadership for Samsung are the latest LCD televisions models using light-emitting diodes (LED) as light source, instead of bulkier and less energy-efficient cold cathode fluorescent lamps (CCFLs).
"LED TV has a vivid picture quality, a slim design and is eco-friendly. It saves about 40 percent of energy when compared to a traditional LCD TV of the same size," Shim said.
"After four years of using an LED television, the costs savings alone would be as much as the price of a 30-inch-grade LCD model.So many people have their own collections of trinkets or memorabilia reedabc that they wish to show off that it makes sense to display it in the best way possible. This means that being able to shine a light directly onto the main point of interest is a fantastic way to lead people to something that you want them to see."
Shim declined to give sales targets for the LED TV segment, but said Samsung had shipped 200,000 units to retailers in the six weeks since the first models were launched in March.
DisplaySearch expects LED TV sales to reach 32.4 million units in 2015, up from estimates of 2 million in 2009 and 7.3 million in 2010, according to Samsung.Of course, some of their own personality has to be reflected within this. The problem is that people focus on brassdeli furniture and the like to do this. They don't know the importance that lighting plays in any given space.
A major obstacle for widespread adoption of LED sets is however the price premium, which can be as much as $700 over a traditional LCD model of the same size.
"Going forward, the entire market will shift to LED. LED is the best television technology made available so far," Shim said.
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