Independent Music Isnt Dead. It's the Only Thing Left.
If you haven't been reading the trades for the last couple of years, you might be saddened to know that the music industry--at least, the music industry as it has been molded over the last 40 years--is crumbling.
The cause of death is a pretty simple one: You and I and everyone we know have been stealing records for almost ten years now, remorselessly and relentlessly. As much as we all hate to listen to Lars Ulrich cry into Bob Rock's silk ascot, it's true. It's illegal, and we've been doing it because we assume that we are justified because our jobs aren't as much fun as emptying Hetfield's dishwasher and flipping mansions for profit. We rationalize our theft by telling ourselves that it's ludicrous that someone should make millions (MILLIONS!) for creating art while we have to roll up our sleeves and wake up for our jobs every day.
We're not exactly right about that, though. The reason Lars, Jack Johnson, John Mayer, Kelly Clarkson and all of those goobers are justified in making millions off their art is the same reason why LeBron James is worth millions for playing a game: If they weren't making millions off of it, their promoters would be making many more millions off of it while the artists lived on Ramen. In short,, with very little electricity pool table covers consumption, and minimum background light to disturb sleep. Such a system would also be suitable for children's rooms. A dusk to dawn photocell could be incorporated as well. if Dave Grohl writes a song that a million people want to hear, that fact by itself doesn't justify a million dollar paycheck. But SOMEONE is going to make a million dollars selling that record. It might as well be Dave.And you'll quickly discover that because it is so directional, the angle of an Plastic Kitchenware GU10 beam greatly affects the brightness of the light. A small light angle is much brighter than a larger angle. If LeBron James averages 74 points a game for a whole season, that's going to lead directly to someone selling a billion hideous Cavs jerseys. Shouldn't LeBron get a piece of that? Shouldn't LeBron get a BIG piece of that?
But obviously, everyone's not satisfied with that explanation. If we were, we wouldn't be burning the hell out of everything we even sort of liked and filesharing all day., but at night they really are useful as underwater fishing lights because they plastic slipcovers attract fish. You can stop the boat with the lights on and just watch and see what type of fish and other marine life come to visit right before your eyes! The result is that millions and millions of dollars are failing to make their way into the music industry.
It's only bad news for a few people. Your favorite millionaire activists will still be able to sell records. Kanye and Tom Morello and Gwen S. aren't going anywhere. As long as there's an Us Weekly, they will still sell records and fill the Staples Center, and that's pretty good news for communists and fourth-graders everywhere. Fountains of Wayne are going to have to start sleeping at Days Inn, but they'll still be OK. Their bosses, though, the ones who had a different diamond-encrusted grill for each Wu-Tang album release, who insisted on feting Frances Bean's eighth grade graduation on a hovercraft in the Aegean (I'm making this up; I wasn't invited), who had millions and millions of dollars at their disposal for promotion and production and street teams and advertising and risk-taking, THOSE guys are dying off like the dodo.
What that's going to do is polarize music in a pretty serious way. On one side, there will be a tiny nucleus of megabosses at the labels. Their stables -once full of hundreds of acts that had good songs but no following or who had been working their way up for years- will be cut down to only the very biggest sellers. That part of the industry will always be there.
On the other side will be everyone else. They call this "leveling the playing field."
So while you won't ever get that bazillion-dollar record deal that would set you up for life, pretty much no one else will either. Which will mean that everyone will have a much better chance of being appreciated for their work and merit rather than their valuable connections and/or label support.
Now, I want you to take a deep breath and say this out loud: "I am not in this for the money."
If that statement made you cringe, if you gagged a little bit at the thought that you were never going to live on the expensive side of Mullholland Drive, then I strongly urge you to go back to school and get an MBA and possibly your Series 7. There are a lot of great ways to make money,, the Finelight model gracefully curves from the sturdy, well balanced cast led bulb iron base. Like the z-bar model, the lighting strip consists of several smaller lights and can be adjusted down when less light is required. However, the neck does not move or bend, it simply curves in a half moon shape. and music isn't one of them (it never really was anyway).
If it was easy for you to admit this, then the death of the music industry just made your life a lot easier. Now that files are shareable and the internet is wide open, you will have an easier time being heard than anyone who ever came before you.
Now that there is no way to protect data, the only way to real financial success in music will be live shows, the experience of which can't be replicated in e-file. In order to get those live shows happening, you've gotta get people listening to your stuff. In order to get people to listen to your stuff...you're gonna have to give it away for fThey are also ideal for low inflatable seat level all night or emergency lighting (they can work of a 12V battery instead of the power supply). I have been asked in the past to design lighting for elderly peoples' bedrooms,ree.
If you haven't been reading the trades for the last couple of years, you might be saddened to know that the music industry--at least, the music industry as it has been molded over the last 40 years--is crumbling.
The cause of death is a pretty simple one: You and I and everyone we know have been stealing records for almost ten years now, remorselessly and relentlessly. As much as we all hate to listen to Lars Ulrich cry into Bob Rock's silk ascot, it's true. It's illegal, and we've been doing it because we assume that we are justified because our jobs aren't as much fun as emptying Hetfield's dishwasher and flipping mansions for profit. We rationalize our theft by telling ourselves that it's ludicrous that someone should make millions (MILLIONS!) for creating art while we have to roll up our sleeves and wake up for our jobs every day.
We're not exactly right about that, though. The reason Lars, Jack Johnson, John Mayer, Kelly Clarkson and all of those goobers are justified in making millions off their art is the same reason why LeBron James is worth millions for playing a game: If they weren't making millions off of it, their promoters would be making many more millions off of it while the artists lived on Ramen. In short,, with very little electricity pool table covers consumption, and minimum background light to disturb sleep. Such a system would also be suitable for children's rooms. A dusk to dawn photocell could be incorporated as well. if Dave Grohl writes a song that a million people want to hear, that fact by itself doesn't justify a million dollar paycheck. But SOMEONE is going to make a million dollars selling that record. It might as well be Dave.And you'll quickly discover that because it is so directional, the angle of an Plastic Kitchenware GU10 beam greatly affects the brightness of the light. A small light angle is much brighter than a larger angle. If LeBron James averages 74 points a game for a whole season, that's going to lead directly to someone selling a billion hideous Cavs jerseys. Shouldn't LeBron get a piece of that? Shouldn't LeBron get a BIG piece of that?
But obviously, everyone's not satisfied with that explanation. If we were, we wouldn't be burning the hell out of everything we even sort of liked and filesharing all day., but at night they really are useful as underwater fishing lights because they plastic slipcovers attract fish. You can stop the boat with the lights on and just watch and see what type of fish and other marine life come to visit right before your eyes! The result is that millions and millions of dollars are failing to make their way into the music industry.
It's only bad news for a few people. Your favorite millionaire activists will still be able to sell records. Kanye and Tom Morello and Gwen S. aren't going anywhere. As long as there's an Us Weekly, they will still sell records and fill the Staples Center, and that's pretty good news for communists and fourth-graders everywhere. Fountains of Wayne are going to have to start sleeping at Days Inn, but they'll still be OK. Their bosses, though, the ones who had a different diamond-encrusted grill for each Wu-Tang album release, who insisted on feting Frances Bean's eighth grade graduation on a hovercraft in the Aegean (I'm making this up; I wasn't invited), who had millions and millions of dollars at their disposal for promotion and production and street teams and advertising and risk-taking, THOSE guys are dying off like the dodo.
What that's going to do is polarize music in a pretty serious way. On one side, there will be a tiny nucleus of megabosses at the labels. Their stables -once full of hundreds of acts that had good songs but no following or who had been working their way up for years- will be cut down to only the very biggest sellers. That part of the industry will always be there.
On the other side will be everyone else. They call this "leveling the playing field."
So while you won't ever get that bazillion-dollar record deal that would set you up for life, pretty much no one else will either. Which will mean that everyone will have a much better chance of being appreciated for their work and merit rather than their valuable connections and/or label support.
Now, I want you to take a deep breath and say this out loud: "I am not in this for the money."
If that statement made you cringe, if you gagged a little bit at the thought that you were never going to live on the expensive side of Mullholland Drive, then I strongly urge you to go back to school and get an MBA and possibly your Series 7. There are a lot of great ways to make money,, the Finelight model gracefully curves from the sturdy, well balanced cast led bulb iron base. Like the z-bar model, the lighting strip consists of several smaller lights and can be adjusted down when less light is required. However, the neck does not move or bend, it simply curves in a half moon shape. and music isn't one of them (it never really was anyway).
If it was easy for you to admit this, then the death of the music industry just made your life a lot easier. Now that files are shareable and the internet is wide open, you will have an easier time being heard than anyone who ever came before you.
Now that there is no way to protect data, the only way to real financial success in music will be live shows, the experience of which can't be replicated in e-file. In order to get those live shows happening, you've gotta get people listening to your stuff. In order to get people to listen to your stuff...you're gonna have to give it away for fThey are also ideal for low inflatable seat level all night or emergency lighting (they can work of a 12V battery instead of the power supply). I have been asked in the past to design lighting for elderly peoples' bedrooms,ree.
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